Insta-Art: A Snapshot into the New Reality of Visual Art in the Age of Social Media
The once impenetrable fortress of high art is being democratized and revolutionized, ushered forward by willing captors: social media platforms. Artists now have Instagram, among others, as their new canvas, and their shift to digital platforms creates tangible waves in the tradition-steeped art world.
Shattering the Canvas Glass Ceiling
The history of visual arts has often seen the shifts from established norms. Artists have continually enhanced, amended, and subverted the tools and media available to them. Da Vinci revelled in oil on poplar, Warhol harnessed the power of print, and Wallace famously crafted towering Gromit figurines. Now, we see artists forgoing conventional tools for a purely digital presentation—their ink is imagery, and their canvas is Instagram.
In years moored comfortably within museums, admittance into the upper echelons of artistic recognition was reserved for a select few who successfully navigated frequently cloudy and changing prerequisites. With contemporary platforms like Instagram, disrupting these dynamics is democratizing access to artistic fame and shaking institutions to their core.
Through Pixel-Colored Glasses – Art in the Here and Now
Scarlett Bailey has amassed millions of followers through her vibrant snapshots of everyday life. Boxes of faded cereal radiant with saturated colors, crosswalks transformed to contemporary dance floors with stark black and white symmetry – hers is an indulgence in spontaneous creativity, bringing art directly to thousands of civilians via their smartphones.
Bailey forms part of a massive creative exodus. Numerous artists are emerging from no-names to names-known-virtually-everywhere at break-neck speed because of social media. Be Bujas, the now-viral artist, famed for her offbeat depictions of mundane objects in evocative statements, gained national press attention for her works within merely six months of joining Instagram, unheard before this digital advent.
Ripple Effects – How Digital Canvas Changes Reactions
Novel though their medium may be, these artists are leaving substantial impacts. You could interrogate a classic size question – does Instagram intrinsically change the formal structure of artwork? To this, Jen Stern, the visual art critic commented curtly, “Of course!” Instagram’s restraints: the unerring square frame leads for artists pushing the envelope ambitiously by reshaping their work conforming to this universal filter.
To zoom out – might this affect the popular appreciation of art? Benedict Roxton, curator at the Helios Hi-Craft gallery, shared his views: “Five years ago, our biggest crowds were 50s tourist couples. Now, we’re swamped with teenagers documenting their gallery trips–and buying gallery merchandise.” A proclamation – art galleries aren’t closing their appreciation due to these social fly-bys popping on some cool ‘Art-raki shades’, they are easily logging in than it was realizable ever before.
Happy Ending – Revolution, but at What Cost?
Touching is abandon when scrolling is the new art watching anthem. Instant gratuity misses moving target nuances and thus, it may deprive an artwork of certain plummy depths of expression. Is this reduction enough to shout ‘sacrilege!’ upon the sham alabasters that platforms like Instagram have catalyzed? Of course, there arises the unprecedented relationship between the enormous power platforms and the artist. What it translates is universal accessibility and the shattering of gate-keeping institutions, with the surprising impact.
Say Cheese! – Instagram’s Artistic Influence
Instagram has indeed reshaped, and will likely persist to reshape, the nuances of how the art world functions. The Abbey Road was stagnated always simultaneously to Linda McCartney’s photographs. With this, let swirl intention and inspiration alike seductive ninjutsu waves among the pixels alive finding comfy niches in contemporary hearts - squared, beloved and shared by the double-tapped cohort.